435-359-2214 Info@SmashLabs.biz


Our Story

Smash Labs was founded as a way to help the community find a constructive way to relieve stress and to provide EXTREMELY fun entertainment for all ages. At Smash Labs we aim to provide our customers with the highest quality experience that will leave lasting memories. We promote stress relief through the use of our Rage Rooms and Axe Throwing while also promoting amazing team building and group activities. We are the strongest Rage Room and Axe Throwing company around and we are just getting started.

Benefits to Becoming an Owner

With our fun, creative, and unique business model there are a lot of benefits to be found. We offer a simple low-cost startup, in a very fun and rapidly expanding industry. The indoor entertainment industry is set to grow by $40 billion dollars by 2025. With our fast and simple build-out, you can open in just a few months. We have a recommended territory of a 5-mile radius or a city size of 50,000 people. We include initial training, startup support as well as ongoing assistance throughout your journey.

Meet the Founders

Branin Boyack

Branin is the Founder and President of Smash Labs Rage Rooms ®. Branin brings a strong, hard-working background and a can-do, motivated attitude to everything he does. With his background as a do-it-all tradesman and his entrepreneurial spirit, he is sure to get the job done.

This man may be from northern Utah, but he will always claim St. George as his hometown. Branin is a busy guy with a Wife, 4 children, and Goldendoodle named Ollie, but always makes time to go into his “office” and smash his fair share of giant lamps and vases.

Branin’s favorite event is bringing Smash Labs ® out to the community each year at the County Fair. He loves setting up an awesome attraction that can bring the fun to people who have not yet heard about Smash Labs ®.

Brandon “Milly” Milbrandt

Milly is the Co-Founder and Vice President of Smash Labs Rage Rooms ®. Milly brings a storied background in sales and marketing, along with his very large personality- he is also very sociable. He has worked with many industry-leading sales companies and has helped launch several successful businesses. 

Originally from Boulder, Colorado- Milly was excited to create a business like Smash Labs ® in St. George, Utah! He saw the ability to help people in the community by using Smash Labs ® as a way to bring everyone together. His favorite event was hosting a group of blind women and teaching them how to throw the axe. They were incredibly happy to finally check that off their bucket list!

Milly is supported by his amazing daughter, Fiera, who has been there from Day One. These two love using the rage rooms to smash porcelain and TV screens…. pretty tough daddy/daughter duo that you definitely don’t want to mess with!

Our Ideal Owner Profile

Our ideal owners fit into our culture, attitude, and vision. Those who are motivated, creative, energetic, and connected to their community. We prefer a hands-on owner with good management and organizational skills. Someone who doesn’t mind putting in the work and getting dirty. We are seeking those who value the Smash Labs brand and are ready to leverage it to create wealth and be a successful part of our family. We are looking for someone who strives as hard as we do to get 5-star reviews and is dedicated to making sure our customers have an AMAZING experience.


This website and the franchise sales information on this site does not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a franchise disclosure document (FDD). Certain states require that we register the franchise disclosure document in those states. The communications on this website are not directed by us to the residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.

Contact us about Franchising Opportunities


175 West 900 South Suite 12

St. George, UT 84770


     MON – THURS 11:00 AM TO 9 PM 

       FRI – SAT  11:00 AM TO 10 PM 



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